5 Ways to Increase Your Customer-base with Water Delivery Software

June 10, 2024

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Customers are the secret to a successful business. However, many business owners struggle to grow their customer base and keep them.

Are you one of them?

Then you are in the right place. We have put together some strategies to help you grow and retain your customer base.

Digitalization and cloud technology have revolutionized marketing productivity and efficiency. It has offered more convenient yet effective ways to reach your audience. Water delivery software is a cloud technology that can help your business reach a wide audience and grow your customer base.

In this blog, we’ll explore the top five ways to increase the customer base of water businesses with delivery software. We will explore and understand water delivery software, its features, and ways it can help you grow your customers.

What is water delivery software?

Water delivery software is a cloud-based ERP solution designed to simplify the operations involved in bottled water delivery businesses. The software meets the unique needs of water delivery services, providing tools and features that optimize various aspects of the delivery process, from route planning to customer management. This online bottled water delivery software aims to improve efficiency, accuracy, and customer satisfaction within the water delivery industry.

The software for bottled water delivery includes three components:

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  1. The admin panel
  2. The customer app
  3. The water delivery driver app

The admin panel, the customer app, and the water delivery driver app work together to provide real-time updates and ensure seamless flow of information among them. Here are the features of these three components discussed separately:

Features of the admin app

  • Order management
  • Payment collection and reconciliation
  • Delivery management
  • Reports and analytics
  • Scheduling and order assigning
  • Delivery driver management
  • Customer management
  • Promotions and referrals

Features of customer app

  • Subscription management
  • Multiple payment options
  • Feedback and suggestion
  • Access order history and invoice
  • Scheduled delivery
  • Refer and earn

Features of the water delivery driver app

  • Run time order modification
  • Electronic proof of delivery
  • Collect and record cash and online payments
  • Daily operation clarity
  • Customer acquisition

Main features of water delivery software

Water delivery businesses can increase customer satisfaction, boost operational efficiency, and adjust to changing market demands with the help of delivery management software. The system offers a comprehensive solution to the water industry’s problems and requirements, which eventually helps the business succeed and expand.

Route optimization – Efficient route planning and optimization minimize the total turnaround time and fuel costs, ensuring timely deliveries.
Order management – Manage customer one-time and subscription orders; generate order summaries and invoices. Automating the ordering process reduces the chances of errors, ensuring order accuracy.
Customer management – Manage customer data, preferences, delivery history, and communication, offering personalized and efficient services.
Inventory management – Monitor inventory levels in real-time to prevent stockouts, minimize waste, and ensure the product is available for delivery.
Billing and invoicing – Automating billing and invoicing to generate accurate invoices, track payments, and streamline financial transactions.
Mobile applications for drivers – Provide a user-friendly mobile app for delivery drivers that provides clarity of the daily tasks, real-time updates, GPS navigation, and tools to manage delivery efficiency.
Analytics and reporting – The system auto-generates reports and analytics capabilities to gain insights into delivery performance and customer behavior, allowing businesses to make data-driven decisions.
Integration capabilities – Integrating with software like accounting software, CRM systems, and payment gateways improves cohesive workflows.

Read: Water Delivery Management Software – Improve your Brand Loyalty

Five ways to increase your customer base with this software

Water delivery software acts as a catalyst by optimizing operations, enhancing customer satisfaction, and promoting a positive brand image. You can enhance your customer base with these strategies using delivery software.

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Seamless customer experience

The system enhances the customer experience by providing a user-friendly platform for placing orders, modifying subscriptions, and tracking deliveries. The software’s convenience improves customer satisfaction and loyalty, promoting a positive reputation and attracting new customers via word-of-mouth referrals.

Live tracking and timely deliveries

Water delivery businesses can ensure timely and efficient deliveries by implementing route optimization features. The software allows customers to track their orders in real-time. Customers receive delivery status updates, ETAs, and order change updates via SMS notifications and alerts. Customer value and timely services contribute to customer retention and attract new clients looking for dependable water delivery options.

Personalised services through customer management

Water Delivery Software helps businesses manage customer information, preferences, and delivery history. This data enables personalized interactions, such as providing tailored delivery schedules or recommending relevant products based on individual preferences. Personalization fosters a sense of connection, which increases the likelihood of customers remaining loyal and recommending the service.

Transparent billing and invoicing

Automated billing and invoicing features improve financial transactions and boost customer trust. Transparent and accurate billing practices increase confidence in the service, attracting new customers who value clarity and dependability in their transactions. The convenience of automated payment processes can be a significant selling point for prospective customers.

Real-time notification and communication

The delivery software enables real-time communication between delivery teams and customers. The software allows customers to provide their feedback on the products and services. Such proactive communication improves customer satisfaction and leaves a positive impression that may attract new customers looking for attentive and communicative service providers.

The water delivery driver app

Providing your drivers with a water delivery driver app can help you acquire new customers on the fly. The app offers features that allow them to create and place orders for new customers and onboard them. The app can also be used on-field marketing campaigns. The marketing and sales team can use this app to welcome new customers during promotional events or campaigns.

Benefits of using water delivery software to increase customer base

Water delivery software offers a range of benefits that can help you expand your customer base. The software caters to customer needs and goes beyond delivering bottled water at your customers’ doorsteps. You can attract new customers and build a loyal following.

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Offering convenience grows customer acquisition

  • The system allows customers to place orders anytime, anywhere, through a user-friendly mobile app or a website. This increases the ordering convenience for the customers, increasing mobile downloads and first-time orders.
  • Customers can schedule their deliveries at their preferred time and date. This increases recurring deliveries and customer retention rates.
  • Customers can track and manage their orders and make updates easily. It increases app user engagement and self-service actions.

Improved customer experience boosts loyalty (Improved customer lifetime value (LTV)

  • Offering subscription options eliminates the need to reorder, ensuring consistent deliveries and reducing churn rate. It increases subscription signups and average order value.
  • Personalized services foster a sense of value and appreciation, increasing customer satisfaction and repeat purchases.
  • Offering secure payment options smooths the checkout process, ensuring repeat orders. This reduces cart abandonment rates and increases the average order value.

Data-driven insights improve targeted marketing campaigns (reduced customer acquisition cost (CAC))

  • The system allows you to segment your customers for personalized promotions. It improves marketing campaigns’ conversion rates and lowers the cost of acquisition.
  • You can identify at-risk customers or customers whose subscriptions are about to expire and offer loyalty programs to keep them engaged and retain them. It improves customer retention rates and reduces churn.
  • You can use the data to gain insights into customer behavior and buying preferences, improving overall customer satisfaction.

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The future of the water delivery industry with delivery software

Integrating bottled water delivery software has brought a major shift to the water industry, promising to revolutionize traditional practices and improve efficiency, sustainability, and customer-centricity. Automation optimizes every aspect of water delivery business operations, from route planning to predictive demand planning, reducing costs and operational precision.

The system helps minimize environmental impact through fuel-efficient route planning and intelligent stock management, promoting eco-friendly water distribution. The future of the delivery business shifts towards personalized experiences by offering subscription plans.

Contactless and digital engagement will become crucial in responding to trending touchless services. The robust analytics and reporting features will empower businesses to make well-informed, data-driven decisions. In addition, the software facilitates global expansion, allowing them to reach customers in diverse regions.

With the evolution of regulations, the software’s ability to adapt and enforce compliance will be crucial in maintaining industrial standards and building trust. The future unfolds as a dynamic landscape where innovation and technology coverage redefine the water delivery industry, ensuring reliability, sustainability, and excellence in meeting the ever-changing demands of customers.


Delivery management software has a transformative impact on customer base expansion. The five strategies discussed in this blog demonstrate how leveraging technology in the water delivery industry goes beyond simple operational improvements to become a gateway to customer satisfaction and business growth.

Water delivery companies can retain existing customers while attracting new ones by offering personalized services, implementing transparent billing practices, and improving real-time communication. Using these tactics and harnessing the power of technology enables businesses to succeed in a changing market by offering valuable resources and being customer-centric. The journey to improve the customer base with Water

Delivery software is more than a technological upgrade; it is an investment in the future of water delivery services—a future where innovation meets consumer expectations, one delivery at a time.

Book a free demo to see how Trakop can help your water delivery business improve its customer base.

Hope You Enjoyed the Read!

Ravi Garg Founder & CEO

He loves to explore. His passion for helping delivery industries in all aspects flows through in the vision he has. In addition to providing smart solution to make delivery process flawless, Ravi also likes to write sometimes to make it easier for people from business industry looking for digital solutions.