How Direct-to-Consumer Brands Can Continue to Grow?
Growing dependency and usage of the internet has resulted in a drift shift in how consumer shop and how businesses reach out to them. Traditionally, the manufacturers relied on distributors, wholesale, and retail partners for their products to reach the consumer.
However, this traditional outlook has changed. Manufacturers have started selling their products directly via online retail using delivery management software or self-owned showrooms.
Consumers prefer to buy directly from their favourite brands and brands love to sell their products directly. Many DTC brands prefer having their own logistics system rather than hiring third-party logistics (3PL).
Tips on how direct-to-consumer brands can continue growing
- Subscription model- Opting for a subscription service helps in finding ways to drive more sales from existing customers. This can be implemented using delivery management software that supports a subscription business model. Giving monthly offers helps create a consistent income and increase brand value. The subscription model is considered to be one of the most useful tools when it comes to customer retention. Dollar shave club is one of the finest used cases to understand this concept. It is a California-based company which delivers razors and other personal grooming products. Dollar shave club follows DTC and is subscription-based.
- Eliminate mediators– Removing mediators like third-party logistics and opting for in-house logistics can cut off additional operational costs. Online shoppers can directly place their orders from the website of the brand which can increase DTC sales.
- Efficient order fulfilment– Make the order fulfilment process more efficient and cost-effective. This helps you make timely deliveries while increasing the customer satisfaction score.
- Analyzing customer data– Analyzing the customers’ data is a must to understand their sentiments. This helps improve the products and services and retarget the shoppers.
- Understand the product demand– The business must study the market and the demand for the product in that market. Having precise data on previous product sales helps businesses to plan out future sales.
- Customer satisfaction– Asking for customer feedback on the product and service helps a business to evolve and improve its quality and build authentic connections with its end users. Good customer satisfaction scores help increase customer retention and decrease the churn rate. It also adds value to the brand and builds trustworthiness. An effective DTC strategy can help create strong relationships with the buyer and build a loyal following.
- More control over the logistics– Having in-house logistics helps in reducing the extra costs of third-party logistics. Fuel costs can also be reduced by using an auto-route optimization system which creates the shortest delivery path. Businesses and buyer can track their delivery drivers and get real-time order status updates.
Direct-to-consumer can flourish with the help of technology like delivery management systems. It is an integrated technology which can help D2C commerce streamline the business process and cut additional operational costs. Many brands have been convinced of the importance of the DTC model which is not only cost-effective but also time-efficient.
If you are interested in knowing more about the Direct-To-Business and seeing how we can help: Book a Meeting
Hope You Enjoyed the Read!
He loves to explore. His passion for helping delivery industries in all aspects flows through in the vision he has. In addition to providing smart solution to make delivery process flawless, Ravi also likes to write sometimes to make it easier for people from business industry looking for digital solutions.
Related Blogs
What is the Best Reverse Logistics Software to Track Empty Bottles?
What is the Best Reverse Logistics Software to Track Empty Bottles? Reverse logistics in businesses like water delivery or milk delivery business is a crucial process to maintain sustainability in the business. Reverse logistics can be featured as the area of logistics where all the reverse process of distribution is performed. Due to the economic… Continue reading What is the Best Reverse Logistics Software to Track Empty Bottles?
Scheduled delivery – Trends in 2023
Scheduled delivery – Trends in 2023 COVID-19 has brought a significant shift in delivery times as customers remain locked behind the doors. The “quick commerce” grocery business promised delivery in 15 minutes. Although the idea was a boom in the first two years, a sharp decline with some of the businesses, like Friddle no longer,… Continue reading Scheduled delivery – Trends in 2023
Achieve Green Deliveries with Delivery Management Software
Achieve Green Deliveries with Delivery Management Software As the world pays more attention to sustainability, companies from all fields are taking steps to diminish their carbon footprint. Delivery and logistics firms have recently gotten a lot of recognition for their efforts in this area. The need for effective and environmentally friendly shipping solutions is more… Continue reading Achieve Green Deliveries with Delivery Management Software
Delivery Management Software – Features, Benefits and Mechanism
Delivery Management Software – Features, Benefits and Mechanism The emergence of technology has revolutionized the way businesses operate, with seamless and efficient delivery being paramount. Delivery management software is a cloud-based platform that allows businesses to track and manage their entire business from a single pane of glass. This technology streamlines the entire delivery process,… Continue reading Delivery Management Software – Features, Benefits and Mechanism
First in First Out – Ways to Manage Inventory With Milk Management Software
First in First Out – Ways to Manage Inventory With Milk Management Software Milk, being a quickly-spoiling item, needs to be handled with great care in order to guarantee its freshness and quality. One of the best ways to manage milk inventory is to use the first-in, first-out (FIFO) method. The FIFO method is an… Continue reading First in First Out – Ways to Manage Inventory With Milk Management Software
Enhance Your Customer’s Interaction with Water Delivery Software
Enhance Your Customer’s Interaction with Water Delivery Software In a world where convenience is foremost, businesses are consistently pushing the boundaries to create more impressive customer experiences. Water delivery software has seen a sharp rise in popularity as it streamlines the connection between companies and their clients, providing a seamless and tailored experience like never… Continue reading Enhance Your Customer’s Interaction with Water Delivery Software
Routing Capacitive Vehicles with Delivery Management Software
Routing Capacitive Vehicles with Delivery Management Software Organising the paths of vehicles that boast the capability to store and transport items, taking into consideration their capacity, is made easier by utilising delivery management software. These vehicles can accommodate varying amounts of load, including when it comes to volume, weight, and other aspects. Software, powered by… Continue reading Routing Capacitive Vehicles with Delivery Management Software
Milk Delivery App Development – Key Features and Benefits
Technology has been integral to the transition from going to stores to purchasing groceries to getting them delivered to one’s home. Using milk delivery app development services have become easier for those with hectic routines to get their essential items such as milk, yogurt.
The Last Mile Delivery Management Software You Need in 2023
Changing customer behaviour and delivery expectations has made “fast deliveries a new normal” According to a report by the World Economic Forum, to grow and retain customers. Meeting customer demands and giving them a good customer experience requires businesses
Rapid Delivery vs Scheduled Delivery – What’s the difference?
Rapid Delivery vs Scheduled Delivery – What’s the difference? Last-mile delivery is the last step in the order fulfilment process, and with changing consumer behavior, last-mile delivery as well has undergone drastic changes. Delivery trends are changing mainly in the grocery delivery business with delivery scheduling software. In this blog, we’ll discuss two common trending… Continue reading Rapid Delivery vs Scheduled Delivery – What’s the difference?